Create content that is trendy, engaging, modern, unique, authentic and personal.
Responsible for the ideation, feedback, and insight across social programs.
Manage to ensure social content drives social buzz: sentiment, engagement, mentions, and impressions.
Actively participate in the ideation phase of campaign brainstorming, ensuring that the best big ideas bubble up, with social in mind.
Measure and identify opportunities to increase student conversions back to from our social accounts
Identify opportunities to test new content, join conversations, and implement ideas
Create engaging videos and content to post on owned channels
Creation of unique and engaging media to be used for YouTube, Instagram, Facebook, Twitter, etc.
Work with the Marketing team to execute effective marketing campaigns across all platforms
Collaborate with the Marketing and Social Media to ensure that the company vision is upheld